That difficulty stems from the fact that Zerys, Content Refined, Textbroker, Contently, and a host of other digital marketing services can provide thousands of writers and editors. The problem with this strategy is how difficult it can be to find a talented freelance writer that not only has the technical linguistic skills to do the job but can also do it in a way that resonates with your target audience. Therefore, many websites turn to freelance writers to create content for them. Unfortunately, creating original content suitable for your target audience is time-consuming and difficult. To continue building your website’s respectability and Google ranking, the content you publish needs to distinguish itself from the 2 billion other sites out there. The more likely result of using poorly written content on your site is that Google and other search engines will flag it as bad and drop your ranking so far down that it would take a minor miracle to climb back up the search results. Unless you’re unusually lucky, applying this approach in today’s digital marketing arena will likely hurt rather than help your site. Despite this, many website owners still believe that average and outright bad content is better than nothing, so they continue to create or purchase bottom-of-the-barrel content. Gone are the days when a website could achieve a better search engine rank by simply filling up your website with below-average written content.
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